I’m not really big on people telling me what to do with my Twitter account, but when it comes to tweeting for your business, it’s a whole different animal. They say you’re supposed to engage 80% of the time and advertise 20% of the time on Twitter. I would agree with that, but many businesses … Read more
People spend a lot of time trying to figure out different combinations of keywords to use in their posts. There’s so much focus on using certain keywords that sometimes writers don’t pay attention to the keywords that shouldn’t be included in their posts. I recently wrote a post about how to make it through a … Read more
Lately there has been a lot of concern about ‘content farms’; web sites that post small blurbs of information about a news story. At issue is how this style of journalism is undermining our traditional way of reading news. Writers are screaming about how the Web is in deep trouble because of these sites, trying … Read more